BUILT FOR THE MOMENT. ENGINEERED FOR THE YEARS.
I help organizations perform when it matters most, and design the marketing operating systems that endure long after the moment passes.
George E. Haynes IV
Marketing Leadership
Growth • Culture • Innovation • Community
15+ years of enterprise marketing leadership
p. 213.840.6867
e. hire@georgehaynes.solutions
Leadership Point of View
I evolve marketing from execution into orchestrated leadership.
Across automotive, sports, entertainment, technology, education, and culture, I’ve built growth engines, strengthened community trust, modernized marketing and data infrastructure, and led teams that perform at scale. One principle has guided my work throughout:
Performance without cultural legitimacy doesn't last. Relevance without operational rigor doesn't scale.
My work aligns brand, culture, community, data, and emerging technology into coherent operating systems, ensuring speed doesn’t outpace judgment and innovation doesn’t fracture alignment. I’m not chasing tools. I’m engineering how decisions, teams, and systems work together so performance holds up in the real world.
In high-change environments: AI acceleration, reorganizations, integrations, etc. I stabilize before I reinvent. I lock decision rights, sharpen priorities, protect the relationships that safeguard revenue and trust, and restore an operating rhythm the team can actually sustain. Then I modernize, without letting speed outrun judgment or innovation fracture alignment.
Brand
Crafting compelling narratives and visual identities.
Culture Legitimacy
Participation that earns relevance, trust, and permission — and leaves the culture stronger.
Community
Establishing trust infrastructure that compounds relevance and loyalty over time.
Data
Turning insight into strategic decision advantages that drive sustained growth.
Emerging Technology
Advancing platforms and tools that expand organizational capability and future readiness.
The New Marketing Mandate
AI, automation, and platforms are accelerating execution…
while increasing organizational risk.
The organizations that will win next aren’t just faster.
They’re aligned around how decisions get made.
Readiness today requires:
1
Faster, higher-quality decision-making
2
Cultural alignment under pressure
3
Trust that compounds over time
4
Systems that scale without breaking
In this environment, marketing no longer functions as a channel.
It operates as an organizational operating system.
WHERE I CREATE THE MOST VALUE
I'm most effective in organizations that:
Expect marketing to lead growth, connection, and stewardship
Treat culture and community as strategic infrastructure
Are navigating transformation: brand, data, AI, or generational change
Value long-term trust alongside near-term performance
Empower marketing with real authority and accountability
In these environments, marketing becomes a multiplier: aligning teams, accelerating decisions, and strengthening institutional credibility.
PROOF AT SCALE
These outcomes were the result of durable systems, not one-off campaigns.
26% YoY eCommerce growth across an $8B brand portfolio
$50M+ recurring revenue engines built and scaled
28 consecutive months of record sales performance
20%+ increase in customer lifetime value through CDP and cultural data strategy
Breakthrough Gen Z and multicultural engagement through immersive retail innovation
ORGANIZATIONAL READINESS
I help organizations align:
Brand
what you stand for
Organizational Culture
how people behave when decisions matter and pressure is real.
Data & AI
how decisions get made
Community
who trusts you and why
So they can adapt faster, lead through uncertainty, and grow without losing legitimacy.
This is not transformation theater. It's readiness by design.
HOW THE WORK HAPPENS
Design Systems
Marketing architectures that connect brand, media, data, creativity, and commerce
Translate Cultural Legitimacy
Turning insight and identity into demand, relevance, and trust
Build Capability
Teams, processes, and decision frameworks that scale beyond individuals
HOW I LEAD
Enterprise-minded, not channel-first
Data-informed, not data-blind
Innovation grounded in business reality
Purpose practiced through behavior, not messaging
Community treated as a source of trust and demand
LEADERSHIP MULTIPLIER
I build and mentor teams that:
1
Perform under pressure
2
Navigate ambiguity with clarity
3
Balance creativity with accountability
4
Earn trust in the rooms where outcomes matter
Leadership isn't about being the smartest person in the room.
It's about raising the room.
CULTURE & COMMUNITY AS INFRASTRUCTURE
External cultural legitimacy is unsustainable without internal cultural alignment.
Culture is not a tactic.
Community is not a campaign.
When treated as infrastructure, they:
Lower acquisition costs
Increase retention and advocacy
Protect brand trust in volatile moments
This is how relevance compounds.
TRUST, IN THEIR OWN WORDS
I’ve always believed that the most meaningful work leaves something behind: inspiration, confidence, possibility. These words below, drawn from selected LinkedIn recommendations, reflect moments that mattered… projects with purpose, partnerships built on trust, and paths shaped together.
I’m grateful the work meant enough to be remembered.
Michael Sprague
Chief Operating Officer (COO) and Executive Vice President (EVP) at Kia Motors America
George is one of the most innovative people I know within the digital space. He is always on the cutting edge of new technologies, platforms, companies and communications. He led many of our most successful social media initiatives. He would be a great asset to any company looking for innovative thinking and execution.
Ella Britton Gibson
VP Group Account Director at Carol H. Williams Advertising & Burrell Communications
George Haynes is a strategically driven creative force who is passionate in the lifestyle and youth spaces. His work ethic is second to none and the quality of ideas that he produces for his clients is always superior and ground-breaking. It was a privilege to have worked with and/or managed George. If you are a brand, count yourself lucky if George's passion if focused on you.
Aziz Rahim
CRO at SABIO mobile
George is an extremely analytical, result driven leader who understands the Mobile ecosystem very well. His ability to probe deep into complex issues and opportunities sets him apart from his peers. I have worked with George extensively and enjoy his constant desire to challenge the norm in pursuit of unrealized gains for his company and the digital industry.
Greg Cannon
VP, Engagement Marketing at Caesars Entertainment
George stepped into a huge role for us filling a lot of ad tech infrastructure deficiencies, elevating the overall digital media knowledge capital of the department and increasing the skill set of his direct reports. He continues to provide a much needed strategic compass to maximize our digital marketing efforts and is a frequent catalyst to push us beyond our comfort zones to realize undiscovered results. He’s not afraid to challenge conventional wisdom and tends to raise his antenna higher for efforts that surround strategically connecting with young adult, cultural and luxury audiences.
Adam Langsbard
Director, Fox Digital Entertainment
I worked with George on a year-long branded entertainment project. He was a pleasure to work with, but made sure that as partners, we executed on every level. Working with George was easy, in the sense that little explanation was necessary, he got right to the point, and knew you could count on him for intelligent and logical executions. It was a long project with many winding turns and George handled all of them exceedingly well. I'd be more than happy to work with him again!
Jory Des Jardins
Co-Founder BlogHer
George asks all the right questions as a leader in the social media space. When we first met, he was building a social media strategy for Kia, and since then has kept his brand relevant online. I consider George a touchpoint for understanding what brand marketers are grappling with in the space, and how the more innovative ones are improving upon the tools and techniques. He's been an enthusiastic and knowledgeable partner of BlogHer.
Nicole Alvino
Founder & Chairwoman, FirstUp (Social Chorus)
George is a true thought leader in the social, digital and mobile spaces. I have had the great fortune to have George as a client pioneering a social advocacy program for Kia consumers and dealers. He is innovative, creative, incredibly intelligent and always thinking two steps ahead. George has the unique ability to be incredibly strategic while never losing sight of the details required to make large program successful. He has done some amazing things for Kia in the social, digital and mobile spaces and I hope I can continue to work with George for many years. Cannot recommend George highly enough!
Moksha Fitzgibbons
Chief Revenue Officer, Complex Media
George is a super smart, connected digital marketer. He’s better versed in technology and media than most in his position. He has a real, deep passion for technology, innovation and connecting with his consumer and potential consumer base. George challenges his partners, for the best thinking, newness and results.
Anson Sowby
Founder & CEO of Battery
George brought our agency to new heights as our marketing staff doubled in size under his tenure during these tough economic times. He has a great knack for taking inexperienced employees under his wing and shifting the paradigms of more experienced employees. He was a true component to our growth and I'd hire him again in an instant to build a new business unit, get an old agency in shape or build a new company from the ground up.
Doug Jackson
Principal, Shared Vision Partners
George Haynes is a true visionary with a passion for marketing and strategy that you don't find in many people. George brings endless enthusiasm and boundless curiosity to the table as he fully embraces projects. I've personally had the pleasure of working both formally and informally with George on several projects and I harbor deep respect for is intelligence, work ethic and general points of view regarding marketing and marketing strategy.
Craig Howe
CEO-Founder, Rebel Ventures
It was a pleasure working with George Haynes during his time at Rocket XL. George can just as easily roll up his sleeves and dig into brand strategy as he can passionately discuss and explore the future of digital. Above all else George is a great person, and someone I enjoyed working with on a daily basis when he was at Rocket.
Alyson Wilcoxen
Chevron, Brand Specialist
It was a pleasure working for George at Chevron. His marketing knowledge and creativity go without saying. As a boss he always has your back and he's truly a mentor. George left his ego at the door. He cared about my professional development and respected my opinion and experience. He's an out-of-the-box and creative thinker, while always having his eye on the marketing objective at hand. It goes without saying that George is an amazing marketer, but he's also a good person with a lot of integrity and loyalty. Anyone would be lucky to work with or for George.
CLARITY & BOUNDARIES
I'm not focused on:
Channel-only growth
Innovation without accountability
Purpose without infrastructure
Short-term wins that erode long-term trust
That clarity protects outcomes for everyone involved.
I don't just help organizations perform in the moment.
I help them change how they operate, without losing who they are.