For Caesars Entertainment's $8B brand portfolio through strategic digital transformation
$Millions
In New Revenue
Generated for global brands including Coca-Cola, Kia, Disney, Toyota, and P&G
5+
Fortune 500
Companies successfully driven to measurable business results
Revenue Driver. Impact Maker. Brand Builder. Transforming businesses through cultural insight and innovative storytelling that connects with audiences and delivers measurable results.
BUILDING BRANDS PEOPLE LOVE
Strategic Targeting
Identifying key audience segments and crafting tailored connected approaches
Compelling Content
Creating culturally resonant stories that drive brand health and sales velocity
Brand Advocacy
Converting customers into loyal brand ambassadors
Achieved YOY incremental sales and cultivated over 100 million points of social engagement by pioneering a strategic social rewards platform along with creating culturally resonant marketing campaigns that moved spectator casual viewers into dedicated brand advocate participants.
DIVERGENT & HEURISTIC STRATEGIC THINKING
Industry Recognition
Featured expert in Forbes, Digiday, E-Marketer, Social Media Today, and Direct Marketing News for innovative insights that consistently set industry standards.
Executive Advisory
Trusted strategic resource to executives at major brands including The Home Depot, The United States Marine Corps, Kia, and The Coca Cola Company, translating complex data into actionable marketing strategies.
Thought Leadership
Regular contributor to industry publications, conferences and research, sharing knowledge and perspective that helps to shape marketing best practices and future state organizational readiness.
EMPOWERING TEAMS TO ACHIEVE MORE…TOGETHER!
Team Building
Assembling diverse, high-performing marketing teams aligned with strategic objectives with results-driven energy to deliver impactful business results
Fostering Innovation
Creating environments where creative thinking and calculated risk-taking flourish
Exceeding Benchmarks
Consistently surpassing ROI and performance metrics across channels
Leadership Excellence
Recognized for developing talent and building collaborative, results-driven cultures
MASTERING THE ART OF CONNECTION
Cultural Intelligence
Developing deep understanding of diverse audience values and perspectives backed by data analysis and meaningful insights to drive business outcomes
Authentic Engagement
Creating genuine connections through subterranean understanding of the "why's" and why they matter
Immersive Experiences
Crafting marketing innovation through a test, prove, scale approach that explores Blended Reality: VR, AR, Spatial Computing, AI, LLM, Metaverses, Web3, and Advanced Commerce
Market Share Growth
Accelerating brand relevance and resonance among youth, young adult, and diverse consumer segments
BEYOND SUCCESS—CREATING SIGNIFICANCE
Purposeful Impact
Aligning profitability with meaningful societal contributions
Community Building
Fostering lasting connections through inclusive storytelling
Future Leadership
Mentoring and inspiring the next generation of marketers
Championed inclusive storytelling initiatives that positively impacted communities while delivering business results. Actively contributed to industry forums, education, and speaking engagements to advance marketing practices that balance profit with purpose.
READY TO TURN VISION INTO VICTORY?
Accelerate Growth
Leverage proven strategies to drive measurable business results across channels and platforms
Connect Authentically
Develop meaningful connections with your target audiences through culturally resonant storytelling
Innovate Strategically
Transform your marketing approach with data-driven insights, design, tech and creative excellence
Let's create something impactful and significant…together.