For Caesars Entertainment's $8B brand portfolio through strategic digital transformation
$Millions
In New Revenue
Generated for global brands including Coca-Cola, Kia, Disney, Toyota, and P&G
5+
Fortune 500
Companies successfully driven to measurable business results
Revenue Driver. Impact Maker. Brand Builder. Transforming businesses through cultural insight and innovative storytelling that connects with audiences and delivers measurable results.
BUILDING BRAND LOVE
Strategic Targeting
Identifying key audience segments and crafting tailored connected approaches
Compelling Experiences & Content
Creating culturally resonant experiences and contextually relevant stories that drive brand health and sales velocity
Brand Advocacy
Converting customers into loyal brand ambassadors
Fueled year-over-year sales growth and 100MM+ social engagements by pioneering an integrated model that merged real-world brand experiences with scalable content creation—powered by an innovative social rewards platform that converted community energy into measurable business impact.
DESIGN & DIVERGENT THINKING
Industry Recognition
Featured expert in Forbes, Digiday, E-Marketer, Social Media Today, and Direct Marketing News for innovative insights that consistently set industry standards.
Executive Advisory
Trusted strategic resource to executives at major brands including The Home Depot, The United States Marine Corps, Kia, and The Coca Cola Company, translating complex data into actionable marketing strategies.
Thought Leadership
Regular contributor to industry publications, conferences and research, sharing knowledge and perspective that helps to shape marketing best practices and future state organizational readiness.
EMPOWERING TEAMS TO ACHIEVE MORE…TOGETHER!
Team Building
Assembling diverse, high-performing marketing teams aligned with strategic objectives with results-driven energy to deliver impactful business results. The Force Multiplier!
Fostering Innovation
Creating environments where creative thinking and calculated risk-taking flourish
Exceeding Benchmarks
Consistently surpassing ROI and performance metrics across channels
Leadership Excellence
Recognized for developing talent and building collaborative, results-driven cultures. Building trust in the rooms where outcomes matter.
MASTERING THE ART OF CONNECTION
Cultural Intelligence
Developing deep understanding of diverse audience values and perspectives backed by data analysis and meaningful insights to drive business outcomes
Authentic Engagement
Creating genuine connections through subterranean understanding of the "why's" and why they matter
Immersive Experiences
Crafting marketing innovation through a test, prove, scale approach that explores Blended Reality: VR, AR, Spatial Computing, AI, LLM, Metaverses, Web3, and Advanced Commerce
Market Share Growth
Expertise in accelerating brand relevance and resonance among youth, young adult, and diverse consumer segments
BEYOND SUCCESS—CREATING SIGNIFICANCE
Purposeful Impact
Aligning profitability with meaningful societal contributions
Community Building
Fostering lasting connections through inclusive storytelling
Future Leadership
Mentoring and inspiring the next generation of marketers
Championed inclusive storytelling initiatives that positively impacted communities while delivering business results. Actively contributed to industry forums, education, research, and speaking engagements to advance marketing practices that balance profit with purpose.
READY TO TURN VISION INTO VICTORY?
Accelerate Growth
Leverage proven strategies to drive measurable business results across channels and platforms
Connect Authentically
Develop meaningful connections with your target audiences through culturally resonant storytelling
Innovate Strategically
Transform your marketing approach with data-driven insights, design, tech and creative excellence
You're not just hiring a marketer. You're bringing in a strategic thinker with the instincts of a designer and builder, with the results to match.Let's create something impactful and significant…together.
When the Work Speaks Through Others
I’ve always believed that the most meaningful work leaves something behind—inspiration, confidence, possibility. These words below, drawn from selected LinkedIn recommendations, reflect moments that mattered—projects with purpose, partnerships built on trust, and paths shaped together.
I’m grateful the work meant enough to be remembered.
Michael Sprague
Chief Operating Officer (COO) and Executive Vice President (EVP) at Kia Motors America
George is one of the most innovative people I know within the digital space. He is always on the cutting edge of new technologies, platforms, companies and communications. He led many of our most successful social media initiatives. He would be a great asset to any company looking for innovative thinking and execution.
Ella Britton Gibson
VP Group Account Director at Carol H. Williams Advertising & Burrell Communications
George Haynes is a strategically driven creative force who is passionate in the lifestyle and youth spaces. His work ethic is second to none and the quality of ideas that he produces for his clients is always superior and ground-breaking. It was a privilege to have worked with and/or managed George. If you are a brand, count yourself lucky if George's passion if focused on you.
Aziz Rahim
CRO at SABIO mobile
George is an extremely analytical, result driven leader who understands the Mobile ecosystem very well. His ability to probe deep into complex issues and opportunities sets him apart from his peers. I have worked with George extensively and enjoy his constant desire to challenge the norm in pursuit of unrealized gains for his company and the digital industry.
Greg Cannon
VP, Engagement Marketing at Caesars Entertainment
George stepped into a huge role for us filling a lot of ad tech infrastructure deficiencies, elevating the overall digital media knowledge capital of the department and increasing the skill set of his direct reports. He continues to provide a much needed strategic compass to maximize our digital marketing efforts and is a frequent catalyst to push us beyond our comfort zones to realize undiscovered results. He’s not afraid to challenge conventional wisdom and tends to raise his antenna higher for efforts that surround strategically connecting with young adult, cultural and luxury audiences.
Adam Langsbard
Director, Fox Digital Entertainment
I worked with George on a year-long branded entertainment project. He was a pleasure to work with, but made sure that as partners, we executed on every level. Working with George was easy, in the sense that little explanation was necessary, he got right to the point, and knew you could count on him for intelligent and logical executions. It was a long project with many winding turns and George handled all of them exceedingly well. I'd be more than happy to work with him again!
Jory Des Jardins
Co-Founder BlogHer
George asks all the right questions as a leader in the social media space. When we first met, he was building a social media strategy for Kia, and since then has kept his brand relevant online. I consider George a touchpoint for understanding what brand marketers are grappling with in the space, and how the more innovative ones are improving upon the tools and techniques. He's been an enthusiastic and knowledgeable partner of BlogHer.
Nicole Alvino
Founder & Chairwoman, FirstUp (Social Chorus)
George is a true thought leader in the social, digital and mobile spaces. I have had the great fortune to have George as a client pioneering a social advocacy program for Kia consumers and dealers. He is innovative, creative, incredibly intelligent and always thinking two steps ahead. George has the unique ability to be incredibly strategic while never losing sight of the details required to make large program successful. He has done some amazing things for Kia in the social, digital and mobile spaces and I hope I can continue to work with George for many years. Cannot recommend George highly enough!
Moksha Fitzgibbons
Chief Revenue Officer, Complex Media
George is a super smart, connected digital marketer. He’s better versed in technology and media than most in his position. He has a real, deep passion for technology, innovation and connecting with his consumer and potential consumer base. George challenges his partners, for the best thinking, newness and results.
Anson Sowby
Founder & CEO of Battery
George brought our agency to new heights as our marketing staff doubled in size under his tenure during these tough economic times. He has a great knack for taking inexperienced employees under his wing and shifting the paradigms of more experienced employees. He was a true component to our growth and I'd hire him again in an instant to build a new business unit, get an old agency in shape or build a new company from the ground up.
Doug Jackson
Principal, Shared Vision Partners
George Haynes is a true visionary with a passion for marketing and strategy that you don't find in many people. George brings endless enthusiasm and boundless curiosity to the table as he fully embraces projects. I've personally had the pleasure of working both formally and informally with George on several projects and I harbor deep respect for is intelligence, work ethic and general points of view regarding marketing and marketing strategy.
Craig Howe
CEO-Founder, Rebel Ventures
It was a pleasure working with George Haynes during his time at Rocket XL. George can just as easily roll up his sleeves and dig into brand strategy as he can passionately discuss and explore the future of digital. Above all else George is a great person, and someone I enjoyed working with on a daily basis when he was at Rocket.
Alyson Wilcoxen
Chevron, Brand Specialist
It was a pleasure working for George at Chevron. His marketing knowledge and creativity go without saying. As a boss he always has your back and he's truly a mentor. George left his ego at the door. He cared about my professional development and respected my opinion and experience. He's an out-of-the-box and creative thinker, while always having his eye on the marketing objective at hand. It goes without saying that George is an amazing marketer, but he's also a good person with a lot of integrity and loyalty. Anyone would be lucky to work with or for George.